I'm not an expert but I'm guessing this is minimalism in music. It certainly is in the name of the band and their albums, and even their album covers. But it's good stuff, worth a listen.
jj are a band that release music through the Gothenburg-based record label Sincerely Yours, which was founded by the Swedish pop group The Tough Alliance. The name jj is a reference to the French film Jules et Jim. The band released their debut single "jj n° 1" in early 2009 and a couple of months later they released their debut album jj n° 2. Both the debut single and the debut album received a Best New Music inclusion from Pitchfork Media and a rating of 8 and 8.6 respectively.
On December 24, 2009 it was announced that the American record label Secretly Canadian had signed jj to their label. At the same time, the release date for jj's second full length album was slated. The album, which will be called jj n° 3, will be released in the United States and Sweden on March 9, 2010.
jj will go on a tour in the United States with the British band The xx beginning in March 2010.
my swag my life - my life my swag
JJ is a Swedish musician making music under Sincerely yours label, tracks are from Album No.1
0:00 - my swag my life
2:45 - my life my swag
pure shores
from n° 2.1
love and do what you love
and do what you will
theories tear us apart
my way
also previously heard in 5 minutes with jj which aired on Swedish radio. finally released to us for free.
Check out obscure sounds for some more ............
Also Last.FM .............
