Monday, June 23, 2008

Insurance Jive


Do you speak Insurance Jive?
Their television ad is not what you might expect. It's not traditional. Or typical.
It's called "Insurance Jive" and it features a nurse (actor Beth Broderick of "Lost")
who -- reminiscent of the Barbara Billingsley character in the 1980 movie "Airplane" -- translates insurance jargon for a hospital patient and her husband.
Sounds funny, right? Well, "Insurance Jive" actually packs a punch. State Senator Sheila Kuehl and our friends at the California Nurses Association liked the ad so much, they decided to put up money to air it in San Francisco and Los Angeles.
As Beth Broderick says in "Insurance Jive"... it doesn't have to be this way.

Go see what you can do to help at the Courage Campaign.



0 comments: